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Event Details
The Accidental Salesman® Live!
London
Monday 11th May, 2009
Theme: The language of Sales
The way you communicate can have a dramatic impact on the results you achieve in sales. This sales trainining event will give you insights into three vital areas of communication:
1. How to communicate why your target audience should buy from you
2. How to get the media to talk about you
3. How the specific words you use can make a big impact in the results you get
Its everything you love about TheAccidentalSalesman.com...only Live!
You will participate in interactive sessions with our top trainers.
Come and spend an inspiring, fun evening with like minded people and develop your business at the same time. Learn from our top speakers and trainers carefully selected to provide techniques, ideas, and strategies that can be immediately implemeted.
Registration and networking from 6pm and
and training session starts from 7pm
So what? Who Cares?
How to get people to value what you do
With Richard White, The Accidental Salesman®
Richard White will set the scene for the evening and get you to start thinking about what you do in ways that will be of interest to your prospects. Richard will also summarise after our two expert trainers have finished, giving you some valuable take-aways that you can use stright away to accelerate your sales growth.
The secret to getting FREE PR
How to get journalists to listen to you
With Chantal Cooke
Chantal will show you how using the right language can increase the chances of getting the media to provide you with free publicity that will help generate leads for your business. You will discover how simple it is to do your own PR once you know the secret that most PR agencies do not know.
If you want to get free editorial coverage in magazines, newspapers, on radio and on TV then you have to have a story that will interest the journalist, and that means finding a newsworthy or “sexy” angle to what you do.
This is often completely different from your USP and is not about what your customers like about you. It’s all about what a journalist will find interesting.
This interactive session shows you;
· How the media is structured
· How to find what’s newsworthy about what you do
· How to develop a “sexy” angle that will attract the journalist
· How to piggy-back other stories to get your own coverage
This talk is highly interactive so you will go home with plenty of ideas directly relevant to your business that you can implement immediately!
About Chantal Cooke
For over 20 years Chantal has worked for the BBC and independent radio stations in the UK and abroad. Her media training clients include BT, IBM, Flirt Coach Peta Heskell, Fujitsu Siemans, Canterbury Cathedral, Reeves and Neylan Accountants, AxiCom PR etc. She is co-founder and Managing Director of the UK's first health and environment focused radio station – Passion for the Planet; www.passionfortheplanet.com
Remember the Ice!
How a small change in words can have a large impact on sales
With Bob Nicoll
Subtle changes in word choice can have massive impact on increasing your client base. In this thought provoking session Bob will show us how paying attention to the precise words we use can be very good for business. Learn the typical mistakes in language that business owners make that hold them back from winning more sales....and what words to use instead!
About Bob Nicoll
Bob Nicoll is the author of 'Remember the Ice!' and is a sought after speaker and coach. Bob has a passion for linguistics and empowering word choice. Since completing his Bachelors Degree in Psychology in 1972, and Masters in Counseling in 1974 he has focused his energies on studying the power of word choice: The Psychophysiology of Words.
Bob has helped many businesses to substantially increase sales by focusing on more empowering words. In one case a client increased sales by over 100% in 60 days with just a subtle change to a few words in the marketing materials.
When & Where
Grosvenor Hotel
101 Buckingham Palace Rd
SW1 Westminster
United Kingdom
Monday, May 11, 2009 from 6:00 PM to 8:30 PM (GMT)
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